Eyeshadow palettes can be a thing of beauty. There is a new palette released almost everyday from drugstore to highend to luxury and they might be neutrals or a mix warm tones or all shimmers and have some beautiful shades in them, but would you use ALL the pans? It is hard to love every single shade in an eyeshadow palette so that is why some people choose to create their own palette using single pan eyeshadows. Depending on how many pans you buy it might be more expensive this way but it also means you end up liking every shade and thus use every colour and none will go to waste! Plus curating your own palette can give you such a smug feeling when you finally find your perfect combination of colours.
First up is Makeup Geek. You can purchase from the US website or find them on Beauty Bay. The eyeshadow formula of these singles is excellent, especially at the £4.95 price point. Marlena has avoided adding parabens in her products and most of them are also talc-free. There are even some vegan eyeshadows. If Wayne Goss mentions Makeup Geek in his yearly favourites video then you know they have to be good.
The eyeshadow singles from Anastasia Beverly Hills are pricey but they really are buttery soft and blend perfectly. Normally they are £12 per pan, but you can get four for £30 + free pan holder or eight for £50 + free pan holder. Sometimes they have 50% flash sales so keep an eye out for those. The ABH eyeshadows do not contain talc but be aware they have a short expiry once open (6 months).
Nabla eyeshadow pans are bigger than MUG or ABH and start at £5.75. They are an Italian brand and are available from Beauty Bay but if you order from their EU website, you get a free magnetic palette when buying six or twelve pans. I have not tried these but I am really curious as all the swatches I have seen look stunning.
If you like your eyeshadows bold and bright then Juvia’s Place is the brand for you. I have not tried this brand either but I think their pans are also on the bigger side of the spectrum. The pans are £6 and can also be purchased from Beauty Bay (this is starting to look like a giant BB ad).
Coloured Raine also has some colourful eyeshadow singles as well as a lot of more neutral-warm toned shades. I have heard they have a great formula and these can also be ordered off Beauty Bay or ASOS. The pans start at £4. I have only tried their liquid lipsticks. At first I found them drying but now I quite enjoy the formula.
From the people who brought you Makeup Revolution comes Freedom. It is their pro line and they have a range of eye shadow singles. Superdrug sell Freedom online but I haven’t seen them instore. I imagine the formula is similar to the shadows in the Makeup Revolution palettes, so that means you get pigmented shadows at a great price point. The magnetic palette I store my singles in is by Freedom.
Superdrug have also recently started stocking Bleach London products. They are originally a hair salon but have begun to produce cosmetics. Their makeup comes in magnetic pans and many of their eyeshadow colours are based on the brightly coloured hair dyes they use, so this is a great brand for anyone who loves rainbow colours. Pans are only £3 so you can build your collection fairly cheaply. All their products are vegan!
Another brand that is easy to get hold of in a store is Nyx and you can find them at Boots or Debenhams. You will not be able to swatch the pans as they are sealed in little packets so have a look online for swatches. Quality varies between colours but the pans start as low as £2.50 and come in a variety of finishes.
Another well priced brand is Essence and they are found at Wilko. Their range is called ‘my must haves’ and you can pop them into one of their four pan palettes. Although they are not the best quality, you cannot complain about the £1.50 price point.
Are there any brands of eyeshadow singles that you love? Do you enjoy creating your own palette or would you rather just buy a premade one? What colours would you have in your dream palette?